THE PREMIER MORTGAGE EVENT IN 2018

San Diego, CA - 10/10/2018

"Since attending Sales Mastery over ten years ago I have never had a year where my existing clients (repeat and referred) have generated less than $500,000 in annual revenue."
—Calum Ross

"Before Sales Mastery, I didn't believe it was possible to triple my volume. I've gone from 110 fundings a year to 356 fundings a year in only 24 months. Todd, you've changed my life and my family's life for generations!"
—Cody Hardridge

"Todd, I really don't know how to thank you. You've given me the knowledge to start my business and I cannot put a value on that. You've given me a priceless irreplaceable foundation to build my mortgage business."
—Connor Cullip

"In 2012, I attended Sales Mastery and funded 34 units for $7.8M in purchase loans. The next year, I attended Sales Academy and funded 152 units for $34M in purchase loands. That's 500% growth in under 2 years. This year, I'm on pace for $60M in volume! I'm officially a Todd Duncan Student For Life!"
Denise Donaghue

"I would not be where I am today without attending the Sales Mastery and Sales Academy. Todd Helped make my life so much better. DO IT!"
—John M. Jones

What to expect

Get Ready For a Game Changer

At Sales Mastery 2018, Todd Duncan will spend four days exploring cutting-edge concepts that can alter the course of everything in your business and life. Featuring sought-after keynote speakers, industry experts, and today’s brightest top producers — join us as they share their pivotal moments and teach you proven strategies to achieve the life of your dreams.

Don’t settle for an ordinary life. Overcome your fears. Decide to change your life. Decide to be a Game Changer.

The Sales Mastery Experience

Sales Mastery 2017 Highlights

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The Agenda

Day 1

Wednesday, October 10th, 2018

1:00 PM

Leadership Live!

1:00 PM - 3:30 PM

Leadership LIVE! Was STANDING ROOM ONLY in 2017!  Over 500 leaders gathered to hear the best practices of becoming a leader of purpose, passion and profit.  This year will be even better. Todd and his Leadership Guests will share insights to increasing trust as a leader, building high performance sales teams, and creating a winning culture. 

This session also includes an Open Mic environment so that some of your pressing issues are addressed. 

It’s a “not to be missed” opportunity for you to learn, lead and live a more rewarding life as a leader!

6:30 PM

Sales Mastery 2018 Opening Keynote with Todd Duncan

6:30 PM - 8:30 PM

Game Changers – Todd Duncan kicks off the 26th Sales Mastery event with a gripping and compelling message on CHANGE.  Stay a step ahead of the change through which the industry is going.  Todd is passionately clear on what it takes to win and will share a series of universal laws that will equip you to owning your future! 


Change is inevitable but growth is optional
All growth is a mental game first
The enemy of progress is actually your friend
Take a risk or become a risk
Lead or catch up
Compete with yourself and not your competition

Day 2

Thursday, October 11th, 2018

8:00 AM

TD Morning Kickoff

8:00 AM - 8:30 AM
8:30 AM

Morning Keynote with Best-Selling Author Peter Sheahan

8:30 AM - 10:00 AM

MATTER: Finding opportunity in disruption to create more value and become the obvious choice

As the pace of commoditization accelerates and the emergence of technological disruption threatens our existing business models, we must find ways to remain relevant and differentiated in the hearts and minds of our customers! This inspiring, case-study rich session will show you how to find opportunity in disruption to reverse the downward spiral of commoditization and matter more to your customers than your competition. This journey will require that you:

Elevate your Value and understand the difference between value creation and value extraction
Elevate your Boldness and move towards the very disruption that challenges you and your customers
Elevate your Impact in the Five Critical Dimensions that clients and customers value most during times of rapid change
Elevate your Perspective by learning at the ‘Edge of Disruption’ and becoming a thought leader in the business models of tomorrow
Elevate your Relationships to position you not just as a trusted adviser but as a strategic partner for your customers
• Act in a way worthy of your desired leadership position

10:00 AM

Break – Experience our Resource Partners

10:00 AM - 10:45 AM
10:45 AM

The Ultimate Lender Agent Partnership

10:45 AM - 11:30 AM

ELITE Originator Marty Preston and Superstar Top Producing Agent Jim Moore will blow your mind as they share their step-by- step process on how they convert nearly 100% of their buyers to closed transactions.  This session will redefine for you the “future state” of how an LO and Real Estate Agent will perform in the marketplace.  This fresh and proven plan will change your partnerships forever.

Marty gets 100% of Jim’s referrals, including sellers who are buying. Jim has gone from $8M to $40M a year through partnering with  Marty!

11:30 AM

Game Changers: Building Referral Partner Power Shots

11:30 AM - 12:30 PM

Three top originators will share with you in individual 15-minute Power Shots, the key game changing strategies they are deploying every day to stay a step ahead of the competition.  Topics to include:

Developing Top Producing Referral Relationships (feat) Rick Scherer
Owning the Power of Growth (feat) Jessie Prinz
Mastering Social Media with Partners. (feat) Stephanie Johnson

12:30 PM

Lunch and Experience our Resource Partners

12:30 PM - 2:00 PM
2:00 PM

Game Changers Power Shots: Think Differently

2:00 PM - 3:00 PM

Building Client Wealth with Calum Ross

Does the idea of serving six and seven figure income earners seem appealing to you? Would business be more enjoyable if you added so much value that people would wait for weeks to talk and send you thank you notes when you agree to serve their referrals? Elite Originator Calum Ross will show you exactly how he has created more than $1.8 billion of incremental net worth for his clients, making him highly sought after by Canada’s highest income earners.  Get ready to learn and let this energized and passionate 10+ years Sales Mastery Veteran show you how to never have to look for business again!


From Wimp to Warrior with Louise Thaxton 


How long does it take to turn an average loan officer into an elite, top-producing Warrior? 52 days.  Hear 3 proven tactics to win the war for success by changing your daily rituals, implementing disciplines of America’s elite special operations forces, and annihilating the habits, which have held you captive for years. It’s time. You were created to be a Warrior.

3:00 PM

Bluefishing with Best-Selling Author Steve Sims

3:00 PM - 4:00 PM

The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous reveals to the rest of us his trade secrets for making things happen.

Steve Sims’s day job is to make the impossible possible. With his help and expertise, his clients’ fantasies and wildest dreams come true. Getting married in the Vatican, being serenaded by Andrea Bocelli, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on. He rarely reveals how he accomplishes the feats that make his clients so happy. But now for the first time, Steve shares his practical tips, techniques, and strategies to help Sales Mastery attendees break down any obstacle and turn their dreams into reality.

4:00 PM

Happy Hour with our Resource Partners

4:00 PM - 5:00 PM

Day 3

Friday, October 12th, 2018

8:00 AM

The Mindset of Being an ELITE Producer

8:00 AM - 8:45 AM

Todd leads a robust teaching on the 3 character traits of being uber successful.  After coaching thousands of top producers and interviewing over 1,185 Superstars, you can model their behaviors and as a result, your life and business can be transformed.

8:45 AM

ELITE Knowledge on Demand

8:45 AM - 10:00 AM

High Trust’s ELITE take the stage and answer any and all of your questions.  Ryan Grant, Linda Davidson, Cody Hardridge and Marty Preston lead an “open mic” forum to answer as many questions as you can ask.  These 4 ELITE members fund over 1,300 units a year and have the answers you need!

10:00 AM

Break – Experience our Resource Partners

10:00 AM - 10:45 AM
10:45 AM

Disruptive Conversations: The Science of Influence with Todd Duncan

10:45 AM - 11:30 AM

There is a science to getting prospects to trust you and say YES and let you become their trusted advisor. What is that secret sauce?  It may surprise you!  Focus on this one word and you can triple the amount of people that say yes!

11:30 AM

Game Changers: Moving From Price to Advice

11:30 AM - 12:30 PM

Linda Davidson leads this panel full of the practical application  of influence.  These top originators boast very high conversion percentages of Lead to Loan to Funding.  Learn what they say!  Hear them respond!  See their unique positioning!  Take their one-liners and dialogue and incorporate them into your conversations and gain the confidence to close!

12:30 PM

Lunch and Experience our Resource Partners

12:30 PM - 2:00 PM
2:00 PM

Game Changers Power Shots: Consumer Direct and Referral Marketing

2:00 PM - 3:00 PM

3 Top Performers in individual 15-minute Power Shots explore The New Rules of Consumer Direct and Referral Marketing that is rapidly taking hold of the industry.  The early adopter who masters this discipline will be able to increase highly convertible referrals, shorten conversion time frames, and close more loans more profitably.  Don’t miss this!


Building Strong Affinity Partnerships (feat) Indu Kapoor)

The Future Called Reverse Mortgages (feat) TBD

B2B to B2C – Own the Business (feat) TBD

3:00 PM

7 Words that Will Change Your Game Forever with Sue Woodard

3:00 PM - 4:00 PM

Words have power – and even the simplest of words can be game changers, altering the trajectory of your business, your relationships, and your life.  Words like “help” can bring the right people and systems into your business.  “Thanks” can create powerful new relationships.  “Yes” can open the door to new dreams.  Small words – but they are game changers.

4:00 PM

Happy Hour with our Resource Partners

4:00 PM - 5:00 PM

Day 4

Saturday, October 13th, 2018

8:15 AM

Harnessing the Power of Personal Innovation

8:15 AM - 9:00 AM

This exciting panel led by Todd Duncan will reveal the top strategies that these LO’s use to create 4X growth in their business. The mindset of growth is to always be looking for creative ways to do new things in ways that redefine the future. This panel of 4 Top Producers will give you the strategies to redefine how you do business and help you to grow production and profits in 2019 and beyond.

9:00 AM

The Career of a Lifetime with Tom Ramirez

9:00 AM - 10:00 AM

Todd teams up with Superstar Tom Ramirez as Tom shares the top 5 Game Changers he has made since first interviewed by Todd in 1992 that has allowed him become one of the most successful producers of all time funding over 2 Billion in loans!

10:00 AM

Break – Experience our Resource Partners

10:00 AM - 10:45 AM
10:45 AM

The Decision of a Lifetime with Todd Duncan

10:45 AM - 11:25 AM

Todd’s closing keynote always hits the mark, bringing to a strong close the life-changing week at Sales Mastery.  This year Todd unpacks one skill set to unleash your purpose and help you optimize your potential! 

His promise to you is this session will change your life forever.

Marriott Marquis
SAN DIEGO, cA

Sales Mastery is the place where Originators and Leaders unleash their potential and achieve greatness in business and life! The longest-running personal and professional development event in the mortgage industry, Sales Mastery has garnered a reputation for delivering fresh ideas and implementable strategies.

Book Your Hotel Room Now. Save Money.

All Sales Mastery Event sessions, breakouts, networking events and receptions will take place in the Marriott Marquis. Our EXCLUSIVE EVENT GROUP ROOM RATES start at a remarkably low price, but are only available for a limited-time.

Reserve your room

Keynote Speakers

Session Speakers

Elite Coaches

High Trust Coaches

High Trust Coach
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Eric Union

Top Producer

High Trust Coach
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Grant Perry