DEBRA DUNCAN is president of American Television Ventures and has been a pioneer in the direct response television industry. Starting in college, she was a producer of Everybody’s Money Matters on the Lifetime Television Network. She has written, produced, and directed more than one hundred direct response TV programs, and has great insights on how to frame your message so that people will respond. Deb is the author of two children’s fairy tales, A Thousand Princes and Mrs. Prince, as well as several screenplays. In addition, Deb co-authored The 10 Golden Rules of Customer Service (formally titled The $6,000 Egg) and 5 Stars with husband Todd Duncan.